Capital Investment Subsidy for Establishment of Way Side Amenities Under Green Field or Franchise Model
The scheme aims to enhance the tourism experience by subsidizing the development of wayside amenities under Green Field or Franchise models. It offers a 15% capital investment subsidy capped at ₹50,00,000/- to investors who establish approved facilities with a minimum capital expenditure.
About This Scheme
The scheme “Capital Investment Subsidy for Establishment of Way Side Amenities Under Green Field or Franchise Model” was launched by the Tourism Department, Government of Madhya Pradesh. The scheme aims to improve travel infrastructure by encouraging private investment in the creation of standardized wayside amenities across the state. The scheme provides a capital subsidy of 15% on fixed capital investment, subject to a maximum ceiling of ₹50,00,000/-, for projects with a minimum investment of ₹25,00,000/-. The applicant must ensure the unit is established and operated according to the Department’s “Way Side Amenities Policy 2016” on sites identified or approved by the Managing Director of the M.P. Tourism Board. The scheme is implemented by the Madhya Pradesh Tourism Board, and applications for this scheme are accepted online through the state’s investment portal.
Benefits
Capital Subsidy: The beneficiary is entitled to a subsidy of 15% of the fixed capital investment.
Maximum Ceiling: The maximum subsidy amount is capped at ₹50,00,000/-.
Availability: This benefit is available for units established under the Green Field or Franchise Model.
Conditions
The unit must be established and operationalized during the operative tenure of the Tourism Policy 2025.
The unit must operate continuously for at least three years from the date of availing the subsidy.
The beneficiary must submit a self-declaration regarding continuous operation on or before the 15th of April every year.
If the unit closes within one year of receiving the subsidy, 80% of the amount must be refunded; if within two years, 60% must be refunded; and if within three years, 50% must be refunded.
Eligibility Criteria
The applicant must be an investor or entrepreneur establishing a “Way Side Amenity” project.
The applicant must incur a minimum capital expenditure of ₹25,00,000/- as approved by the department.
The applicant must establish the unit under either a Green Field Model or a Franchise Model.
The applicant must locate the project at a site identified by the department or at a site explicitly approved by the Managing Director, M.P. Tourism Board.
The applicant must ensure the unit is established and operated in accordance with the definitions and standards laid out in the Department’s “Way Side Amenities Policy 2016”.
The applicant must submit the application for the capital subsidy within one year from the date of commencement of operation.
Application Process
Apply Offline
Registration Process
Step 1: The applicant must visit the Madhya Pradesh Government’s
Invest Portal,
and initiate the registration process as a “Vendor / Investor”.
Step 2: The applicant must fill in the basic information section by selecting the appropriate “Type of Organisation” from the available options, which include Public Limited Company, Private Limited, LLP, Proprietorship Firm, Partnership Firm, Cooperative, Trust, FPO, and Individual. The applicant must enter the “Firm/Company Name” and the “Authorized Person Name” to establish the identity of the entity.
Step 3: The applicant must enter a valid email ID and mobile number. The Application Number, User ID, password, and all other important communications will be sent to this registered email ID.
Step 4: The applicant must complete the basic registration form submission. The system generates a User ID and password, which are shared directly with the applicant’s registered mobile number.
Step 5: The authorized person logs in to the portal using the User ID and password received on the registered mobile number to process the company’s activities. After the initial login, the applicant must update their profile to complete the full registration process before proceeding to apply for the scheme.
Application Process
Step 1: The applicant must apply for and secure mandatory permissions through the online single-window system within the stipulated time frames. Then, the applicant must do the following –
Complete the construction, ensuring the minimum capital expenditure is met.
Commence commercial operations and gather proof of operation.
Step 2: The applicant must submit the capital subsidy application online within one year from the date of commencement of operation. Upload all required documents, ensuring all files meet the specified format requirements (e.g., JPG for photos).
Step 3: The Tourism Department/Board verifies the application and documents and processes the subsidy claim.
Official Source: View on myScheme.gov.in
Benefits
Capital Subsidy: The beneficiary is entitled to a subsidy of 15% of the fixed capital investment.
Maximum Ceiling: The maximum subsidy amount is capped at ₹50,00,000/-.
Availability: This benefit is available for units established under the Green Field or Franchise Model.
Conditions
The unit must be established and operationalized during the operative tenure of the Tourism Policy 2025.
The unit must operate continuously for at least three years from the date of availing the subsidy.
The beneficiary must submit a self-declaration regarding continuous operation on or before the 15th of April every year.
If the unit closes within one year of receiving the subsidy, 80% of the amount must be refunded; if within two years, 60% must be refunded; and if within three years, 50% must be refunded.
Application Process
Apply Offline
Registration Process
Step 1: The applicant must visit the Madhya Pradesh Government's Invest Portal,
and initiate the registration process as a "Vendor / Investor".
Step 2: The applicant must fill in the basic information section by selecting the appropriate "Type of Organisation" from the available options, which include Public Limited Company, Private Limited, LLP, Proprietorship Firm, Partnership Firm, Cooperative, Trust, FPO, and Individual. The applicant must enter the "Firm/Company Name" and the "Authorized Person Name" to establish the identity of the entity.
Step 3: The applicant must enter a valid email ID and mobile number. The Application Number, User ID, password, and all other important communications will be sent to this registered email ID.
Step 4: The applicant must complete the basic registration form submission. The system generates a User ID and password, which are shared directly with the applicant's registered mobile number.
Step 5: The authorized person logs in to the portal using the User ID and password received on the registered mobile number to process the company's activities. After the initial login, the applicant must update their profile to complete the full registration process before proceeding to apply for the scheme.
Application Process
Step 1: The applicant must apply for and secure mandatory permissions through the online single-window system within the stipulated time frames. Then, the applicant must do the following -
Complete the construction, ensuring the minimum capital expenditure is met.
Commence commercial operations and gather proof of operation.
Step 2: The applicant must submit the capital subsidy application online within one year from the date of commencement of operation. Upload all required documents, ensuring all files meet the specified format requirements (e.g., JPG for photos).
Step 3: The Tourism Department/Board verifies the application and documents and processes the subsidy claim.
References & Official Links
Scheme Details
| Full Name | Capital Investment Subsidy for Establishment of Way Side Amenities Under Green Field or Franchise Model |
| Short Title | CISEWSAGFFM |
| Level | State |
| Scheme For | Individual |
| Categories | Business & Entrepreneurship, Travel & Tourism |
| States | Madhya Pradesh |
| Gender | All |
| Area | Both |
| Source | www.myscheme.gov.in ↗ |
Deepika Raikwar · 📅 11 Apr 2026
Deepika Raikwar is an Education Analyst and scholarship researcher who focuses on public welfare and merit-based scholarships. She simplifies complex eligibility rules, deadlines, and application processes to help common people access reliable funding opportunities worldwide.
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